transform tech speak


INTO COMPELLING CONTENT

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transform tech speak


INTO COMPELLING CONTENT

 

COPYWRITING & CONTENT STRATEGY for b2b tech companies

Serving Silicon Valley and the San Francisco Bay Area

 

In B2B marketing, one key principle never changes: 

Quality content rises above the noise.


Research proves . . .

1

Long form content marketing is better for SEO, especially if you want to develop lasting customer relationships and nurture organic traffic over the long haul.

2

Professionals with journalism experience are uniquely qualified in content marketing. Why? Because they know how to tell stories that are provocative, intriguing and informational.

Meet Millie Lapidario


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Meet Millie Lapidario


I’m a pro at crafting compelling marketing and PR content. My mission for the last 15 years: to produce quality content to inform, engage and excite.

B2B marketing content often bores people to death. That's why I always start every project by studying your company, your product or service, your target audience and your competition. That's how I start transforming "tech speak" into clear, compelling content. 

I work with marketing execs in tech. I write about enterprise technology, cloud computing, context-aware technology, user experience, digital customer communications and more. 

Do you have a project that could use my expertise? Let's talk about it.


In my experience, marketing managers sometimes get stuck settling for content that may be somewhat appropriate for their campaigns. We have been fortunate enough to work with Millie Lapidario on several projects over the past few years, and each white paper, brief, or video produced was nothing less than stellar. Any marketing team that wants to deliver consistent, high-quality assets should choose Millie Lapidario for developing their content.
— Calvin Glenn, Marketing Manager, Oracle Insurance

It’s not easy to find experienced writers who have skill, follow-through and a big-picture understanding of content strategy. Millie is one such writer.
— Bart King, New Growth Communications

Millie is an extremely talented copywriter. She’s very versatile from a tone perspective, which is imperative since B2B copy needs to represent the business and its personality. Millie excels at communicating both the information and the tone and personality of the company she’s working with. She hits the mark every time, and her thoughtful comments and recommendations on projects are always very valuable.
— Jillyn Dillon, Principal, Technology Aloha

Millie's Happy Clients


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Millie's Happy Clients