transform techspeak


INTO COMPELLING CONTENT

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transform techspeak


INTO COMPELLING CONTENT

 

COPYWRITING & CONTENT STRATEGY for b2b tech companies

Serving Silicon Valley and the San Francisco Bay Area

 

In B2B marketing, one key principle never changes: 

Quality content rises above the noise.


Research proves . . .

1

Long form content marketing is better for SEO, especially if you want to develop lasting customer relationships and nurture organic traffic over the long haul.

2

Professionals with journalism experience are uniquely qualified in content marketing. Why? Because they know how to tell stories that are provocative, intriguing and informational.

Meet Millie Lapidario


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Meet Millie Lapidario


I’m a pro at crafting compelling marketing and PR content. My mission for the last 15 years: to produce quality content to inform, engage and excite.

B2B marketing content often bores people to death. That's why I always start every project by studying your company, your product or service, your target audience and your competition. That's how I start transforming "tech speak" into clear, compelling content. 

I work with marketing execs in tech. I write about enterprise technology, cloud computing, context-aware technology, user experience, digital customer communications and more. 

Do you have a project that could use my expertise? Let's talk about it.


It’s not easy to find experienced writers who have skill, follow-through and a big-picture understanding of content strategy. Millie is one such writer.
— Bart King, New Growth Communications

Millie's Happy Clients


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Millie's Happy Clients