Founder and Chief Copywriter

Millie Lapidario


“Work your magic, Millie.”

A former coworker at Oracle used to tell me that. Creating compelling copy isn’t magic, but it may seem that way from the outside.

For me, the creative process starts with curiosity.

About 15 years ago, I got in the rough-and-tumble world of newspaper journalism. Amid cultivating sources and battling tight deadlines, I developed a knack for telling stories.

I covered legal news in San Francisco for The Recorder and wrote about entertainment and politics in Florida for The Daytona Beach News-Journal. Over the years, I've interviewed hundreds of people from all walks of life, including IT managers, C-suite execs, politicians, farmers and fishermen.

So how did I get into writing marketing content for the tech industry? Provocative issues about technology came up in my legal reporting. I also spent a few years working at a biotech startup that developed nanotech medical devices. My lifelong fascination with robots and artificial intelligence always led me back to tech.  

My diverse body of work is part of what makes me a fearless copywriter. I lead my team with the same gusto for finding and telling compelling stories.

Go ahead, throw your most complex topics at us. We’ll consistently produce content that tells your audience, “This is important to you and we’ll explain how.”



University of California, Berkeley
Poynter Institute of Media Studies
Copy Hackers
The Copywriter Underground
Copy Chief