Think B2B has to be boring? Think again.
Former colleagues tell me I'm scrappy. I think it's because I started my career in the rough-and-tumble world of newspaper journalism 15 years ago. Amid cultivating sources and battling tight deadlines, I developed my storytelling abilities.
I covered legal news in San Francisco for The Recorder and wrote about entertainment and politics in Florida for The Daytona Beach News-Journal. Over the years, I've interviewed hundreds of people from all walks of life, including IT managers, C-suite execs, politicians, farmers and fishermen.
So how did I get into writing marketing content for the tech industry? Provocative issues about technology came up in my legal reporting. I also spent a few years working at a biotech startup that developed nanotech medical devices. My lifelong fascination with robots and artificial intelligence always led me back to tech.
My diverse body of work is part of what makes me a fearless copywriter. Go ahead, throw your most complex topics at me. I’ll consistently produce content that tells your audience, “This is important to you and I’ll explain how.”
B.A., Mass Communications, University of California, Berkeley
B.A., Ethnic Studies, University of California, Berkeley
Poynter Institute of Media Studies
Online marketing course, Circle Marketing
Master level lead generation program, Marlow Marketing Method