Transform tech speak

Into Compelling Content


Transform tech speak

Into Compelling Content


Is your marketing collateral bland, stuffy, or worse . . . generic?

Some of the world’s biggest B2B tech companies can put you to sleep with their websites and white papers.

You want something different.

Your content should leave your audience curious, enlightened, ready to take the next step with you.

Yes, even tech can be . . . sexy.


COPYWRITING & CONTENT STRATEGY for b2b tech companies

Serving Silicon Valley and the San Francisco Bay Area


In B2B marketing, one key principle never changes: 

Quality content rises above the noise.

Research proves . . .


Long-form content marketing is excellent for SEO, especially if you want to develop lasting customer relationships and nurture organic traffic over the long haul.


Journalism pros are uniquely qualified in content marketing. Why? Because they know how to tell stories that are provocative and insightful.

the smart copywriter

A boutique content marketing agency for tech

the smart copywriter

A boutique content marketing agency for tech

Maximize organic traffic with help from Masterful storytellers

At The Smart Copywriter, our team of copywriters, content strategists, designers, and marketers focus on the human side of tech: real people solving real problems using technology.

We start by studying your company, your product or service, your target audience and your competition. That's how we start transforming "tech speak" into clear, compelling content. 

We work with tech marketing execs and startup founders. We speak your language when it comes to . . .

  • enterprise technology

  • digital transformation

  • cloud computing

  • AI and machine learning

  • blockchain

  • edge computing

  • UX

  • digital customer communications

    . . . . and more. 

Millie Lapidario

Founder and Chief Copywriter


Do you need personalized advice about your content strategy?

Have a project that could use our expertise?

What people are saying . . .

In my experience, marketing managers sometimes get stuck settling for content that may be somewhat appropriate for their campaigns. We have been fortunate enough to work with Millie Lapidario on several projects over the past few years, and each white paper, brief, or video produced was nothing less than stellar. Any marketing team that wants to deliver consistent, high-quality assets should choose Millie Lapidario for developing their content.
— Calvin Glenn, Marketing Manager, Oracle Insurance

It’s not easy to find experienced writers who have skill, follow-through and a big-picture understanding of content strategy. Millie is one such writer.
— Bart King, New Growth Communications

Millie is an extremely talented copywriter. She’s very versatile from a tone perspective, which is imperative since B2B copy needs to represent the business and its personality. Millie excels at communicating both the information and the tone and personality of the company she’s working with. She hits the mark every time, and her thoughtful comments and recommendations on projects are always very valuable.
— Jillyn Dillon, Principal, Technology Aloha

“Millie approaches the creation of content with expertise. I consistently recommend her because she gathers information with curiosity, writes with precision, and is incredibly easy to work with!”

— Michael Ching, Creative Director, ItsChing

our happy clients

our happy clients

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